Pay for leads, not clicks: when Local Service Ads beat regular Google Ads
Local Service Ads put you above the regular ads, and you only pay for real leads. But they don't fit every home service business. Here's when they win.
Kyle Barfuss
Kyle helps home service businesses get found and booked across Google search, the map pack, and AI search. A Marine Corps veteran, software engineer, and systems builder, he works directly with every client he takes on.
About
About Kyle Barfuss
Founder & Operator at Service Ranker
Kyle Barfuss is the founder of Service Ranker, a marketing company built for home service businesses. After serving in the United States Marine Corps, he focused on one thing: getting local service companies found everywhere their customers look, then turning that attention into booked jobs. He created the Found Everywhere Framework that Service Ranker runs on, covering search, maps, AI answers, and paid ads as one connected system. Unlike most agencies, Kyle works directly with the businesses he takes on, with no account managers and no handoffs. He writes about local SEO, AI search, paid advertising, and what actually brings in calls for home service owners.
Let's build your game plan
Tell us about your business and the jobs you want more of. We will show you where customers are looking and how to get found there.
No long contracts and no jargon. Just a clear plan and the revenue to back it up.
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