Marketing advice for home service businesses
Practical, no-jargon guidance on getting found, getting booked, and growing.
Google is moving Local Services Ads into Google Ads. Here’s what changes for your leads
Starting August 2026, Google is moving Local Services Ads into Performance Max campaigns inside Google Ads. What changes, what stays, and what to do now.
Shiny object syndrome is quietly clearing your competition
Roughly 90% of startups fail. When a competitor catches shiny object syndrome, the focused service business picks up their customers. Here is how to be ready.
When a homeowner asks ChatGPT for a plumber, what decides who it names
93% of consumers read reviews before choosing a local business, and AI reads them too. Here is what decides which plumber ChatGPT and Google AI recommend.
How HVAC companies keep the calendar full through the slow shoulder season
Heating and cooling demand swings hard with the weather. HVAC companies that stay booked in spring and fall plan for it. Here's how they keep leads coming.
Year two is where pest control routes quietly shrink
The spring rush fills your routes and renewal season quietly empties them again. Here is why year-two customers cancel, and the retention system that protects the growth you already paid for.
Pest control leads spike the second people spot a bug. Here’s how to catch them
Pest sightings trigger instant searches, often after dark. Companies that capture those leads are set up to be found fast and to answer when the phone rings.
Your customers are asking ChatGPT who to call. Here’s what decides if you show up
More homeowners ask ChatGPT and Google's AI who to hire before they ever click a website. Here's what decides whether your business is the name it gives them.
